aha to premiere ‘Anya’s Tutorial’

aha to premiere ‘Anya’s Tutorial’

aha, one of India’s leading regional OTT platforms has launched the teaser of aha’s bi-lingual horror series titled ‘Anya’s Tutorial’ on Friday by Pan India Superstar Prabhas. Starring Regina Cassandra and Nivedhithaa Satish in the lead roles and produced by ‘Arka Media’ – makers of Baahubali. aha is all set to premiere t...


Google launches ads on YouTube Shorts

Google launches ads on YouTube Shorts

American tech giant Google has rolled out a suite of product innovations across ads and commerce. At the India edition of Google Marketing Live, the tech giant highlighted how with the surge of video watch time, the increased reliance on Search, and the growth in online shopping, brands, and businesses...


BARC 12th Week: Sun TV leads in all genres

BARC Rating 22nd Week: Sun TV maintains the lead position in all genres

Broadcasting Audience Research Council (BARC) 22nd Week (28th May – 3rd June 2022) has released its report. In India, Sun TV is continued to dominate the list of top 10 channels for the past six weeks across all genres (All India 2+), the channel registered 2453.84 impressions. Star Maa is in the second spot with 2194.18 impressions, and S...


TRAI

TRAI extends deadline on media ownership paper

Telecom Regulatory Authority of India (TRAI) extended the deadline on its recently floated discussion paper related to media ownership till June 28. TRAI said the deadline for written comments, which was earlier set for June 7, 2022, has been extended after requests from stakeholders for more time. “TRAI had released a consultation paper o...


Amazon Prime launches new membership campaign

Amazon Prime launches new membership campaign

Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...