IPL: Numbers in line with estimates of Rs. 50k cr

Various brands feel IPL giving good returns on investments

With upsets galore in the ongoing IPL and some matches having nail-biting finishes, the cricket bonanza is not only generating heat for the viewers for brands too that are trying to cash in on the sports fever. A variety of brands have hopped onto the IPL bandwagon so that they can engage their consumers. In general, brands from food, lifest...


SIA-India signs pact with TSDSI for sustainable development

SIA-India signs pact with TSDSI for sustainable development

SatCom Industry Association (SIA-India) has signed a memorandum of understanding with Telecommunications Standards Development Society, India (TSDSI). The pact heralds the beginning of a new collaboration between the two vibrant organisations and together they are expected to cooperate in development of standards in India and international ...


Twitter on track to be ‘cash flow break-even’: Musk

Musk’s version of Twitter free speech may turn advertisers jittery

Advertisers could be reluctant to spend on Twitter if Elon Musk pushes ahead with plans to promote unfettered speech on the social media platform, analysts said, after the world's richest person clinched a deal to buy the company for $44 billion. Although Musk, a self-proclaimed free speech absolutist, has not given details on how he plans to...


Twitter announces ban on misleading ads about climate change

Twitter announces ban on misleading ads about climate change

The micro-blogging site Twitter has announced a ban on “misleading” advertisements related to climate change and its discussion. According to ANI, Twitter said misleading advertisements that “contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy”. “We believe that climate denial...


Twitter avoids sharing information on bot accounts

Twitter-Musk saga set for another twist; original $43 bn offer back on table

The Twitter-Elon Musk saga is throwing up more twists and turns than the kitchen soap operas that dotted the Indian television in the 2000s. Twitter Inc. is poised to agree to a sale to Elon Musk for around $43 billion in cash, the price the chief executive of Tesla Inc. has called his "best and final" offer for the social media company, peop...


Prime Video to release ‘Modern Love Mumbai’ in May

Prime Video to release ‘Modern Love Mumbai’ in May

Prime Video on Monday announced that ‘Modern Love Mumbai’, the first of the three localised Indian versions of the widely acclaimed international series ‘Modern Love’, will premiere on May 13. The Mumbai chapter of the loved US original anthology series ‘Modern Love’, helmed by John Carney, has brought together six filmmakers Vishal Bhardwaj,...