The 50

‘The 50’ emerges as breakout social reality hit

In a cluttered non-fiction landscape dominated by talent-led formats, the rise of ‘The 50’ marks a notable shift in India’s reality content space. The social reality show, streaming on JioHotstar and airing on Colors, has managed to carve a distinct identity, moving beyond the long-standing influence of ‘Bigg Boss’. According to an


JioHotstar

JioHotstar launches ‘Tadka’ to tap micro-drama boom

JioHotstar has stepped into India’s fast-growing micro-drama space with the launch of ‘Tadka’, a new vertical designed to capture the attention of mobile-first audiences. The platform has rolled out the feature with a library of over 100 titles, marking a clear push to strengthen engagement beyond its core live sports offering. The developmen...