Meta

Report says Meta to surpass Google in global digital ad revenue

Meta Platforms is projected to surpass Alphabet’s Google in digital advertising revenue globally by the end of 2026, and dethrone the search-engine behemoth in the lucrative business, a Reuters report quoted from an ‌Emarketer analysis. The Instagram-owner's global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google...


Matka King

‘Matka King’ maker Manjule credits ‘GoT’ for OTT foray

Filmmaker Nagraj Manjule, the director behind hits such as ‘Fandry’Sairat' and ‘Jhund’, says his foray on OTT with Vijay Varma-starrer ‘Matka King’ wasn’t a calculated move but a creative shift after hit fantasy drama ‘Game of Thrones’ showed him the unique potential of long-form storytelling. “There was n...


IPL

ChromeDM on IPL 2026 ads: Creativity drives recall over scale

A new advertising analysis of IPL 2026 by Chrome OTT has highlighted a clear shift in brand performance metrics, showing that creative effectiveness—not just media spend or visibility—is emerging as the primary driver of consumer recall in India’s most competitive advertising environment. According to a