JioStar

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...


Spotify

Spotify launches self-serve Ads Manager in India

Spotify has rolled out its self-serve Ads Manager platform in India, opening up advertising on the platform to businesses of all sizes. The move is aimed at simplifying campaign creation and execution, particularly for D2C startups and SMEs, by removing the need for large budgets or agency-led buying. T...


JioHotstar

JioHotstar launches signal-led ads with Instamart partnership

JioHotstar has introduced a new commerce signal-led advertising capability, marking a shift towards intent-driven audience engagement at scale across its streaming platform. The move is designed to go beyond conventional targeting by enabling brands to connect with users based on real purchase intent signals, creating a more action-oriented and ...