IPL

ChromeDM on IPL 2026 ads: Creativity drives recall over scale

A new advertising analysis of IPL 2026 by Chrome OTT has highlighted a clear shift in brand performance metrics, showing that creative effectiveness—not just media spend or visibility—is emerging as the primary driver of consumer recall in India’s most competitive advertising environment. According to a


Akshay Kumar

Akshay Kumar reflects on ‘seva’ in ‘Wheel of Fortune’ episode

A recent episode of ‘Wheel of Fortune’ saw Akshay Kumar strike a thoughtful chord as he shared his perspective on the idea of “seva,” turning a festive Baisakhi special into a moment of reflection alongside celebration. According to a press note, the episode featured contestants Sadeev Singh, Gurpreet Singh Tikku, and Karandeep Singh...