Flipkart Minutes has partnered with the Ramsay Brothers and McCann India, part of Omnicom Advertising India, to launch a horror mini-series titled ‘The Last Delivery’ for Halloween.

According to the Flipkart Minutes campaign announcement, the campaign began with a teaser featuring a chudail riding pillion on a Flipkart Minutes delivery agent’s bike. The video showed the agent riding without realising that the mysterious character was behind him, creating curiosity among viewers.

The three-part mini-series has been designed around Flipkart Minutes’ 10-minute order-tracking window. Each episode runs for 10 minutes and can be watched through the Play screen on the app after customers place an order. The series aims to make the waiting time for deliveries more entertaining.

Each episode will end with a cliffhanger, leaving viewers curious about what happens next. The campaign draws on the horror style associated with the Ramsay Brothers, whose films featured haunted havelis, chudails and other supernatural elements.

‘The Last Delivery’ is available to watch on Flipkart Minutes from October 25.The mini-series is directed by Deepak Tulsi Ramsay and written by Gopal Ramsay. The production houses are Ramsay House of Horror and Potli Baba Media House.