After over three decades since it came into existence — founder Subhash Chandra announced the company and its plans in a press conference in New Delhi in 1991 — and having a roller-coaster ride as India’s very home-grown media company with a global outlook, Zee Entertainment Enterprises Ltd. on Saturday announced a transformation and unveiled new brand look for all its properties

The company announced its transformation into a content and technology powerhouse, with an aim to offer premium quality content and an immersive consumer experience across entertainment platforms. In line with its futuristic approach, the company is taking bold steps forward to realize its long-term growth aspirations centered around enhanced performance and profitability.

In a media statement, Zee said it will identify and create value-accretive opportunities that seamlessly amalgamate technology across all functions, including content creation, distribution and monetization.

As part of this strategic transformation, the company unveiled a new and dynamic brand universe for its next phase of growth, reflecting its bold ambitions for the future, sharp focus on achieving the targeted goals and its unwavering commitment to constantly innovate and deliver value to all stakeholders, the statement added.

As the first truly Indian brand operating globally, the cutting-edge look and feel of ‘Z’ symbolizes the young, emerging India and its bold aspirations for the future.

The ethos of the new brand universe stems from the pioneering spirit of the company to build a robust growth trajectory for the future by leveraging a blend of content and technology across the business.

The fabric of Z’s brand universe encompasses a blend of its deeply-rooted values and innovative spirit, which have been intricately woven into the design to reflect the company’s rich legacy, agile approach and futuristic outlook. The new design aims to inspire trust and deliver meaningful entertainment experiences to consumers across the globe.

In a fast-evolving landscape, Z’s modern and adaptive brand universe encompasses a definitive commitment to all its stakeholders. Its unique brand promise of ‘Yours Truly, Z’ expresses trust and confidence in creating a meaningful impact within society and shaping a bright future that encompasses moments of optimism and togetherness for billions across the globe. This brand promise has empowered ‘Z’ to articulate its emotions in a heartfelt letter penned to all its stakeholders.

In the letter written to its valuable viewers, ‘Z’ expressed, “I promise to make you laugh louder, dream bigger and feel more deeply in every moment and through every experience. After all, life is not about counting the beats of your heart, but counting the moments that make your heart beat!”

The bold and modern design lends itself to the brand architecture of the platforms, which embody the vibrant hues representing the rich traditions and diversity of the nation. It further reflects the strong connect that the platforms have established with viewers over the last three decades. The brand architecture symbolizes a holistic expression that is a sharp blend of India’s multi-cultural tapestry with a global approach.

The strategic and bold roadmap of ‘Z’ for the future is centered around the core brand pillars, including the company’s purpose of existence, which is ‘to enrich the lives of people around the world by creating extraordinary moments, which celebrate the power of optimism and togetherness’. Going forward, this Purpose statement will serve as the cornerstone to guide the Company in its strategic decision-making approach.

In order to build a robust growth trajectory for the company, the human capital of ‘Z’ will synchronize towards one crystal clear mission, which will resound as ‘we will consistently strive towards creating value for all our stakeholders, with a sharp focus on keeping our consumers entertained and informed through world class infotainment platforms’.

The new brand universe was unveiled by the Z CEO Punit Goenka at the ZEE Cine Awards 2025 amidst the glitz and glamour of the M&E industry. All the channels and platforms of the company will embrace the new brand universe from June 8, the day ZEE Cine Awards is telecast.

Sharing his thoughts on the new brand universe, Goenka said, “As we embark on a phase of growth backed by a robust focus on content and technology, the new look envisioned for the company is futuristic, dynamic and agile, which is a firm representation of our team’s capabilities to capitalize on the emerging opportunities.

“It also reflects our commitment to embrace emerging technologies to enhance the overall consumer experience. The new brand universe underscores our bold spirit and resolve to remain agile and adaptive in a fast-evolving landscape.”

Zee Entertainment Enterprises Limited (ZEEL), including Zee TV, was founded by Subhash Chandra in 1991. Zee TV, the flagship channel, was officially launched on October 2, 1992, making it India’s first private satellite TV channel. The company’s TV channel(s) started beaming into Indian homes after being uplinked to AsiaSat satellite from Hong Kong under an arrangement with HutchVision whose owner also ran a fleet of primarily English language TV channels under the brand name Star TV.

Presently , Zee Entertainment Enterprises Ltd. seamlessly blends its rich legacy with pioneering innovation to deliver cutting-edge entertainment experiences in over 190 countries with a combined reach of over 1.3 billion people across the globe, bringing diverse stories to life through linear television, digital platforms, movies and music across languages.