campaign - Indian Broadcasting World

Shemaroo celebrates Mother’s Day with ‘MAA’dness’ campaign

Shemaroo Entertainment has rolled out its latest Mother’s Day campaign titled ‘MAA’dness’, capturing the raw, emotional, and often chaotic expressions of a mother’s love. Moving away from idealised portrayals, the campaign focuses on the unfiltered reality of...

TRENDS launches ‘This Holiday, Trend It’ campaign

TRENDS, one of India’s leading fashion retail chains, has unveiled its latest consumer campaign, “This Holiday, Trend It”, aimed at blending fashion, creativity, and technology to offer customers a chance to win curated holiday experiences. According to an ANI repo...

Summercool Coolers joins Aaj Tak’s ‘Teen Taal’ as presenting sponsor

Summercool Coolers has partnered with ‘Teen Taal’, the popular podcast by Aaj Tak, as the presenting sponsor for an exclusive 10-episode series. The move signals the brand’s strategic push into content-led marketing, leveraging the growing popularity of podcasts to engage audiences in a more immersiv...

Dish TV rolls out ‘Always-On’ campaign to highlight uninterrupted viewing

Dish TV has unveiled a new advertising campaign aimed at reinforcing its core value proposition of consistent and hassle-free television viewing. Built around the thought, ‘Kuch chhota sa karne par, life hogi behtar,’ the campaign leans into a simple yet relatable consumer insight—that small changes in everyday choices can significantly...

JioStar pushes HD viewing for IPL with new campaign

JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...

Netflix rolls out ‘Chill Like A Champion’ campaign for T20 season

Netflix has launched its new campaign ‘Chill Like A Champion’ as the Indian T20 League season grips the country, positioning itself as the go-to destination for entertainment beyond the cricket field. Timed with the ongoing tournament, the campaign has been unveiled through a Netflix YouTube video, captur...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!