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In a compelling FICCI Frames 2024 panel, Sushant Sreeram, Country Director of Prime Video India, discussed the booming streaming landscape in India.
In response to questions about streaming trends, Sushant Sreeram highlighted the phenomenal growth of streaming in India, surpassing linear TV viewership. He noted that accessibility, affordability, and language preferences varied among customers, prompting Prime Video’s commitment to “AND” solutions, catering to diverse needs. Sreeram celebrated the success of Prime Video’s entertainment hub, Channel proposition, Movie Rentals service, and Mini TV, showcasing the platform’s adaptability to evolving viewer demands, the platform said in a press statement.
Addressing the query on content costs, Sreeram stressed Amazon and Prime Video‘s long-term investment perspective. He emphasized the goal of building a lasting cinematic storytelling category and creating a comprehensive ecosystem for creators. Sreeram expressed excitement about collaborations, citing the close to 100 projects in production and development as evidence of the growing appetite for compelling narratives in India.
During the session’s conclusion, when asked about their mantra for 2024, Sushant Sreeram succinctly stated, “For us, it’s still Day 1!” This reiterated Amazon’s culture and operating model, embodying continuous curiosity, agility, and experimentation, all centered around prioritizing customer satisfaction. The commitment to a perpetual “Day 1” mindset reflects Amazon’s ongoing dedication to innovation and customer-centric excellence in the evolving media and entertainment industry.
Emphasizing Prime Video’s diverse approach, he addressed key trends across SVOD, TVOD, and AVOD models, highlighting India’s pivotal role in global customer adoption.
Sreeram underscored the company’s long-term investment and commitment to creating a robust cinematic storytelling ecosystem. With nearly 100 projects in the pipeline, Prime Video aims to contribute significantly to the evolving Indian entertainment marketplace.
