Cameron most expensive overseas player; uncapped Indians get high IPL bids 
What did India ask Alexa in ’25? From K-pop to Bollywood trivia 
Minister assures mandated rules in place for kids’ age-related OTT content 
Govt. not considering rules for use of AI in filmmaking: Murugan 
DTH revenue slide to ease to 3–4% this fiscal year: Report 
FanCode extends Formula 1 b’cast rights in India till 2028 
Prasar Bharati invites hardware bids to strengthen DD infra 
Tata Play Cartoon Network Forever rings in Christmas with classic toon specials 
Saregama invests $36mn in Bhansali Prod.; to up stake to 51% by 2030 
WhatsApp launches hyper-local messaging campaign 
The official television broadcasters of the TATA IPL 2023, Star Sports, have launched a ‘Subtitled Feed,’ a first-of-its-kind effort in Indian sports broadcasting for the hearing challenged.
The new creative tool will give subtitles for live match commentary, catering to the demands of differently abled fans.
To commemorate MS Dhoni’s 15th year in the IPL and the introduction of the landmark initiative, Star Sports launched a special promo that highlights all fans’ passion for MS Dhoni.
Viewers may now feel the ‘Shor’ that comes with watching their favorite cricketers, such as MS Dhoni, who has surpassed the notion of simply being a player and is now an emotion.
The advertising video shows MS Dhoni fans chanting his name in a packed stadium, demonstrating the intensity and emotion that he can elicit from cricket fans.
This is an emotion that has been experienced time and again in the TATA IPL, and this season, all types of fans will be able to experience every second of ‘Thala’s adrenaline-pumping moments differently on television, bringing them closer to their favorite player.
The introduction of the ‘Subtitle Feed’ is a huge step forward for the TATA IPL 2023. With the latest advancements in sports broadcasting, Star Sports stays devoted to guaranteeing that every viewer and fan can experience the thrill, enthusiasm, and flavor of the event.
