Disney-owned Star TV Network, on Monday, announced the launch of its new Odia general entertainment channel, Star Kirano.

The new service will be available in the first week of June 2022.

To create yet another benchmark in the realm of storytelling, the channel will showcase fresh, progressive, and differentiated content to the people of Odisha.

Star Kirano will be deeply entrenched in the values and cultures of the land and showcase stories of inspiration, hope, and progress, an official statement from the company said.

It aims to scale up the TV viewing experience of Odisha through captivating storytelling, along with enhanced product quality and star-studded casting ensuring a visual splendor.

Disney Star network currently has a presence in six regional languages – Malayalam, Kannada, Telugu, Tamil, Bangla, and Marathi with Asianet, Star Suvarna, Star Maa, Star Vijay, Star Jalsha, and Star Pravah. Star Kirano will be the network’s foray into the seventh regional market.

Commenting on the launch of the new channel, Kevin Vaz, Head of Network Entertainment Channels, Disney Star, said, “Viewers are core to us at Disney Star and we have always set high benchmarks in delivering best-in-class entertainment to our viewers in the language of their choice and in a manner they prefer. We have seen immense success across our regional portfolio with viewers having a strong affinity for our brands and content”.

“We are now delighted to announce our foray into a new market – Odisha, further expanding our regional entertainment footprint, with the hope to replicate the success with our distinct, differentiated offerings that reflect their sentiments and culture. Odisha is a fast-evolving market with a high affinity towards its local language and we look forward to elevating the entertainment experience for the Odia-speaking viewers,” Vaz added.