‘Squid Game’ S2 enthralled fans all over the world as it skyrocketed to the top of the Netflix Global Top 10, amassing an astounding 68 million views on its debut, ranking #1 in 92 countries and breaking the record for most views for a show in its premiere week while breaking into the Most Popular List in record time, the streamer said.

The impressive viewership numbers come after a months-long promotional campaign, with fan activations in more than 25 countries across six continents. Marquee events in 10 countries drew 6 million online and 52,000 in-person fans with nearly 37,000 participants and 1,700 pink guards in one-of-a-kind races, mazes and other games inspired by the series in anticipation of its December 26 return.

These fan activations and experiences helped drive 3 billion impressions across Netflix global social channels in the months leading up to the Season 2 premiere and even surpassed Season 1’s lifetime impressions, Netflix said in a statement.

The #1 show is also the #1 game. The fandom extended to ‘Squid Game Game: Unleashed’, Netflix’s multiplayer video game, which accompanied Season 2 at the top of the charts, becoming the #1 Action Game on the App Store in 57 countries and the #1 Top Free Game in 24 countries.

Marking a significant first, players of Unleashed can earn in-game rewards for watching Season 2 of Squid Game. Fans were seen sporting the top prize within hours of the new episodes’ release.

Created by Hwang Dong-hyuk, ‘Squid Game’ premiered in 2021 and quickly became Netflix’s most popular title ever. This global sensation boosted interest in K-content, iconic momentswent viral, Vans slip-on sneakers sales increased 8,000 percent and Halloween costumes sold out around the world, solidifying its place in pop culture, the Netflix statement stressed.