Spreading Love to the Earth has been the innermost theme of Sony BBC Earth’s programming and marketing initiatives. The channel has always brought the stories of nature, their history, origin shows like Blue Planet II, Climate Change: The Facts and A Perfect Planet, and among others from around the globe that not only deeply connect with the viewers but with the natural world.
On the occasion of World Earth Day, Sony BBC Earth launches a new show called, “Earth Champions’ which brought up the light stories of the real-life heroes who are making this planet a better place with their persistent efforts and daily actions.
With this show, the channel aims to inspire others to follow the steps of these ‘Earth Champion’ towards a greener and more sustainable world.
The show’s first guest will be the UN Environment Programme’s Champions of the Earth – Afroz Shah, who will be in conversation with the host and Earth lover Tara Sharma on Earth Day – 22 April -at 7 pm on Sony BBC Earth.
We all want a better, healthier, greener world for us to live in. It doesn’t happen overnight but it definitely can happen with small steps. Among us are our everyday heroes who are making a difference in big and small ways, every single day. pic.twitter.com/auFwIoGIVS
— Sony BBC Earth (@SonyBBCEarth) April 16, 2021
In the conversation, Afroz will talk about his journey, about organizing the ‘Biggest Beach Clean- up in World History’, about being recognized by the Honorable Prime Minister of India – Narendra Modi. And about continuing the cleaning till the oceans are made plastic and filth-free.
From renowned environmentalists and nature enthusiasts to climate warriors, Earth Champions aims to bring the light the power of Individual actions that can collectively become a force of positive force and action.
Sony Pictures Networks India English cluster Marketing Head Rohan Jain said, “Sony BBC Earth has always championed for positive storytelling and inspiring ideas via its programming and marketing properties. Earth Champions is another such initiative and a seamless extension of our previous brand IP Young-Earth Champions. It is backed with an intent to recognize and celebrate the real-life heroes who are driving positive change of action via their relentless efforts in the space of sustainability. We are happy to support these Earth heroes via them enlighten more people on the benefits of collective action.”