ZEE5 has appointed Prince Mishra as its new Senior Vice President – Creative. Mishra brings over 14 years of experience across various industries, including films, advertising, television, radio and OTT platforms. His appointment is expected to support the platform’s creative and brand-building efforts.

According to an announcement shared by Pinakin PR today, Mishra was most recently associated with Prime Video, where he worked across creative strategy, brand building and content marketing. During his professional journey, he has gained experience in handling content launches and developing integrated campaigns across different platforms and formats.

In his new role at ZEE5, Mishra will focus on strengthening the platform’s brand proposition and building a stronger connection with consumers. He will also work towards presenting ZEE5’s diverse content portfolio in a way that connects with audiences and helps develop greater interest in the platform’s offerings.

His appointment comes as ZEE5 moves towards its next phase of growth. With his experience across entertainment, advertising and digital platforms, Mishra will contribute to the platform’s creative strategy and efforts to strengthen its relationship with audience