Radio City, India’s leading radio network, has geared itself to promote road safety awareness through its thought-provoking public service campaign ‘Piche Wale Babu Helmet Laga Lo’(pillion rider, please put on your helmet).

With new traffic laws in place, Radio City Mumbai has put forth a new initiative to support the Mumbai Traffic Police in urging pillion bike riders to wear a helmet.

As an endeavor to enhance road safety awareness and propagate the new rule, Radio City RJs, including RJ Salil, RJ Archana, RJ Karan & RJ Palak, conducted an on-ground activity in the Mumbai suburb.

The RJs along with Mumbai traffic cops were seen distributing helmets among pillion riders at Carter Road, Bandra on the first day of rule implementation. As an added incentive, influencer Sanaya Pithawalla was also present to show her support for the cause.

Radio City set up this campaign in virtue of the circular passed by the Mumbai Traffic Police which stated that pillion bike riders without helmets will face action of Rs. 500 with a driving license suspension for three months.

As Radio City believes in safeguarding the interest of its listeners, the radio station has been playing intriguing promos on-air as well as promoting the campaign on their social media handles. The course of action will culminate with a parody song and a fun video for digital awareness.

Through their respective on-air show, all Mumbai Radio City RJs have been advising their listeners to be responsible and abide by the rule of wearing a helmet whenever on a two-wheeler.