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Pro Panja League and Sony Sports Network have joined forces to launch the exciting #LagaPanja campaign. This campaign aims to stir up feelings of passion, patriotism, and nostalgia in viewers. Created by Pro Panja co-founders Parvin Dabas and Preeti Jhangiani, the campaign films can be seen on Sony Sports Network.
The goal of these films is to not only evoke strong emotions but also give viewers a taste of the thrilling competition that awaits them. Pro Panja League believes that Panja, being a combat sport that is both family-friendly and entertaining, has the potential to captivate the masses in India. Furthermore, it is a sponsor-friendly sport that doesn’t require massive investments in infrastructure, Financial Express reported.
The campaign also encourages viewers to issue #LagaPanja challenges at home, schools, or offices, adding an interactive element to the experience. To catch all the action, make sure to tune in to Sony Ten 1 SD and Sony Ten 1 HD channels, where Pro Panja League will be broadcast live from the IGI Stadium in New Delhi.
The event, scheduled from July 28 to August 13, will feature six teams with 30 players each, competing across ten weight divisions, including men’s, women’s, and physically challenged categories.
