Evergent, the monetization and customer management leader for streaming and digital subscription businesses, has announced a partnership extension with SonyLIV.

According to the agreement, SonyLIV will continue to leverage Evergent’s agile subscription management platform to facilitate rapid growth and agile market expansion.

SonyLIV is the global digital entertainment video on demand (VOD) platform of Sony Pictures Networks India (SPNI). Evergent’s market-leading monetization and subscription management tools will make it possible for Sony India to pursue extreme scalability for major events and popular programming, an official statement from Evergent stated.

SPNI is one of the most important entertainment providers for Indian audiences, both in India and in other parts of the world. The company, according to the statement, serves an audience of more than 700 million viewers in India, and its channels are available in 167 countries.

SPNI’s digital entertainment VOD platform, SonyLIV, offers a range of premium programming, including original series, movie premieres, live sports, and popular game shows. The SonyLIV app has been downloaded more than 100 million times.

Evergent’s agile and flexible monetization and subscription management solutions make it possible for platforms like SonyLIV to achieve rapid expansion without technological limitations. Since the launch of SonyLIV in 2013, Evergent’s agile subscription management platform has allowed SPNI to seamlessly scale the VOD service from a few thousand users to millions of subscribers, the statement claimed.

Built for extreme scale, Evergent’s solutions make it possible for SonyLIV to explore additional regional expansion, including direct-to-consumer and business-to-business monetization strategies.

“SonyLIV is an ideal partner for Evergent because they are constantly imagining new ways in which to grow their business and serve their subscribers,” said Vijay Sajja, founder and CEO of Evergent in a statement.

“From play-along experiences to new payment methods and integrations, SPNI has led the way with innovation in the Indian market. We are proud of our longstanding partnership with SonyLIV and look forward to continuing to play a key role in their success going forward with our flexible subscription management and monetization tools,” he added.

Based in Sunnyvale, California, Evergent delivers customer relationship management tools for global digital media, entertainment, and telecommunications providers. With customers in 175 countries ranging from small businesses to Fortune 500 companies, Evergent creates flexible, user-friendly solutions that enable each customer to streamline their CRM processes and maximize monetization efforts.