Film production company NH Studioz, on Thursday, launched its in-house over-the-top (OTT) platform NH Plus intending to provide an extra dose of entertainment to the audiences.

According to the Economic Times, NH Studioz aims to bridge the gap and become a one-stop shop for all the movie buffs across the demographics.

NH Plus will be accessible for both android and iOS users, where audiences can access the iconic and thrilling Bollywood movies such as Sholay, Sarkar, Baghban, Krantiveer, Pink, etc.

Commenting on the launch of NH Plus, NH Studioz director Shreyans Hirawat said, “With NH Plus, we have planned to explore the digital ecosystem because coming from the entertainment sector, we believe that entertainment is all what people need at the end of the day and that’s when we decided to launch the OTT platform. With the blend of movies and classics, our focus is very simple as the audiences are adapting tech and OTT, we would like to reach the  desi movie audiences.”

He further added, “We plan to roll out various offers on the subscription plan since the business model would be hybrid in nature. We will be starting with 200 films and target to add a decent number each month. For NH Plus, the focus would be on films while other platforms are focusing both on films and TV shows. In today’s time, customer acquisition is the major challenge for any OTT player and we envisage the same challenges.”