News9 Plus, the pioneering news OTT platform, has launched a groundbreaking series titled ‘Poison in the Air,’ shedding light on India’s growing lung cancer threat triggered by soaring air pollution levels.

This insightful series, comprising two compelling episodes, ‘Air Apocalypse’ and ‘Breathless,’ delves deep into the harrowing consequences of deteriorating air quality, the channel said in a statement.

‘Breathless,’ the first episode, unveils a startling perspective on the ubiquity of breathing—a life-sustaining yet perilous act in an environment marred by pollution. It poses a haunting question: What if each breath poses a threat to life?

Meanwhile, ‘Air Apocalypse’ confronts alarming statistics from esteemed institutions like Medanta Medicity, revealing a concerning surge in lung cancer cases among non-smokers, particularly in the pollution-plagued Delhi NCR region.

The series humanizes this crisis through poignant stories, featuring individuals like Neera Shrivastav, a non-smoking Delhi homemaker diagnosed with lung cancer, and Qazi Riaz Masood and Saadia Siddiqui, sharing their struggles amid deteriorating air quality.

Medical experts, including Dr. Randeep Guleria and Karthik Ganesan, provide critical insights into the profound health hazards posed by air pollution, highlighting its immediate and long-term effects on the body’s vital systems.

Dr. Arvind Kumar’s interview in ‘Air Apocalypse’ unveils a staggering shift in lung cancer demographics, emphasizing the concerning rise among non-smokers under 50, including individuals in their 30s and late 20s, underscoring the detrimental impact on women and the youth.

The series features esteemed voices like Dr. GC Khilnani, Gufran Beig, and Anumita Roy Choudhary, offering expert perspectives on this pressing issue.

‘Poison in the Air’ was also aired on News9 Live, the 24×7 streaming platform integral to the News9 Mediaverse, amplifying its reach and urgency in addressing this critical health crisis.

This series stands as a clarion call, urging action to combat the silent but lethal threat posed by air pollution, prompting societal and policy-driven interventions to safeguard public health.