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In a remarkable display of digital prowess, News18‘s regional language channels have emerged as frontrunners in viewership across various social media platforms in March 2024.
With News18 Bangla, Odia, Assam North East, Kannada, and Gujarati channels leading the charge, the network has showcased its increasing influence and audience engagement in the digital landscape, according to a statement from News18.
News18 Kannada seized the spotlight by securing the top position with a combined viewership of 161 million on YouTube and Facebook. Surpassing competitors like TV9 and NewsFirst Kannada, the channel’s dynamic content resonated strongly with audiences, solidifying its position as a leader in the Kannada media landscape.
Meanwhile, News18 Gujarati clinched the highest viewership on Facebook and YouTube, amassing a total of 197 million views. This impressive feat outshone competitors like VTV News and TV9 Gujarati, highlighting the channel’s ability to captivate and engage its audience effectively.
In the realm of Odia media, News18 Odia emerged as the undisputed leader with 111 million views on YouTube, surpassing rivals such as OTV and Kanak News. This remarkable achievement underscores the channel’s commitment to delivering compelling content that resonates with its viewership base.
Similarly, News18 Assam Northeast delivered an outstanding performance, garnering 92 million views on YouTube and Facebook combined. Surpassing competitors like DY365 and Pratidin Time, the channel’s engaging content has solidified its position as a prominent player in the regional media landscape.
Not to be outdone, News18 Bangla attained the highest viewership on Facebook, accumulating 131.1 million views. Surpassing rivals like ABP Ananda and R Bangla, the channel’s engaging content and innovative approach have helped it capture the attention of a vast audience base.
The sources for these impressive viewership statistics are March’24 data obtained from Crowdtangle and SocialBlade. News18’s regional language cluster channels continue to set new benchmarks in the digital arena, showcasing exceptional performance, audience engagement, and innovation. As the network continues to expand its digital footprint, it reaffirms its commitment to delivering high-quality content that resonates with audiences across diverse linguistic and cultural landscapes.
