Hindi news channel News18 India took a sharp dig at its arch-rival Aaj Tak with a bold front-page advertisement in The Economic Times today, flaunting its clear dominance in the Hindi news genre. The campaign, headlined with a cheeky and confident punchline — ‘3 saal se gire, Aaj Tak nahi uthe’ — proudly asserts News18 India’s consistent leadership over the past three years.

In a press note issued by News18 India, the channel underlined its audience supremacy with data that speaks volumes. According to BARC figures, News18 India has consistently outpaced Aaj Tak with a reach of 7.88 crore AMA, compared to Aaj Tak’s 7.35 crore AMA. (Source: BARC | Metric: Avg. Weekly AMA | TG: NCCS All 15+ | Period: Wk 22’22–21’25, 24 Hrs, All Days | Market: HSM)

The statement further points out News18 India’s emphatic lead in the digital space as well. On YouTube, the channel has racked up an impressive 3.4 billion views, nearly three times Aaj Tak’s 1.04 billion views as per Playboard statistics for May 2025. The note calls it a testament to the channel’s widespread viewer trust and unmatched digital engagement.

News18 India credits its stellar performance to its dynamic programming and strong editorial leadership. Anchors like Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra have become household names, offering viewers compelling and comprehensive news coverage that spans the length and breadth of the country.

The channel has particularly stood out during major national events and breaking news moments, consistently leading with in-depth reportage and sharp analysis. Its expansive network of ground reporters, combined with its editorial strength, has made it a go-to destination for credible Hindi news.

With this campaign, News18 India not only celebrates its dominance but also throws down the gauntlet in what continues to be a fiercely competitive genre. The message is loud, clear, and laced with wit — the channel isn’t just leading, it’s making sure everyone knows.