News18 India has cemented its position as the undisputed leader in the Hindi news genre for the third consecutive year, outperforming long-time rival Aaj Tak in both viewership and digital engagement. The channel’s continued focus on crisp, credible, and impactful journalism has helped it build a loyal nationwide audience.

According to News18 press release, News18 India clocked an impressive 7.89 crore Average Minute Audiences (AMA’000s), extending its lead over Aaj Tak, which recorded 7.36 crore AMA’000s during the same period. These metrics cover the three-year span from Week 23 of 2022 to Week 22 of 2025, across all days and hours in the Hindi-speaking market (HSM), targeting audiences aged 15 and above.

The figures were released through a Broadcast Audience Research Council (BARC) report, highlighting how viewer preferences in Hindi television news have evolved significantly. (Source: BARC | Metric: Avg AMA’000s | TG: NCCS All 15+ | Period: Week 23’22 – 22’25, 24 Hrs, All Days | Market: HSM).

Not just on TV, News18 India has also surged ahead on digital platforms. On YouTube, it boasts a staggering 3.4 billion views as of May 2025, eclipsing Aaj Tak’s 1.04 billion views in the same period. This strong online presence has further reinforced News18 India’s standing among the country’s digital-first news consumers. (Source: Playboard, May 2025, YouTube views).

Anchors like Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra have become household names, contributing significantly to the channel’s success. Backed by an expansive network of ground reporters and strong editorial programming, News18 India has mastered the blend of speed and substance — a balance that resonates well with today’s viewer.

Part of the broader News18 Network, the channel has also benefited from the group’s strategic cross-platform push — integrating television and digital storytelling to stay ahead in an ever-evolving media landscape. With a mix of investigative journalism, prime-time debates, and ground reports, News18 India continues to set the benchmark for Hindi news broadcasting.

As legacy channels like Aaj Tak face stiff competition, News18 India’s dominant streak signals a reshaping of the Hindi news hierarchy — one where innovation, credibility, and agility define leadership.