With Counting Day just around the corner, NDTV Network has taken election coverage to the next level with its comprehensive and immersive programming on NDTV 24×7 and NDTV India. From pre-poll trends to voter sentiments, the network’s extensive ground reporting, in-depth analysis, and real-time updates have captured the pulse of Delhi, offering viewers an unparalleled perspective on the Delhi Assembly Elections.

Under its flagship election program Delhi Decides, NDTV 24×7 has prioritized citizen-centric journalism, cutting through political rhetoric to focus on real issues affecting Delhiites. Through its Know Your Candidate series, the network put key contenders like Parvesh Verma and Sandeep Dikshit in the hot seat, challenging them with tough questions. Meanwhile, the Constituency Profile segment delved deep into the history, culture, and aspirations of Delhi’s electoral constituencies, offering rare on-ground insights.

Addressing some of the most pressing issues such as air pollution, waste management, transportation, monsoon flooding, and Yamuna pollution—NDTV 24×7 hosted extensive discussions with political heavyweights, including Home Minister Amit Shah and Delhi Chief Minister Atishi. The show also brought in prominent voices from Delhi’s cultural and intellectual circles, including fashion designer Rina Dhaka, author Kishwar Desai, RJ Ginni, classical dancer Sonal Mansingh, and leading environmentalists. Together, they unveiled a People’s Manifesto a visionary roadmap for a better and more sustainable Delhi.

For Hindi-speaking audiences, NDTV India’s election coverage has been equally dynamic. Delhi ki Jung has provided a ground-up perspective with its innovative ‘70 Seats, 70 Reporters’ initiative, ensuring that every single constituency gets dedicated coverage. Public Opinion segments have given Delhi’s voters a platform to voice their expectations and concerns.

Unique formats like Delhi Ki Yuva Sabha and Muqabla have taken election debates to the heart of Delhi’s top colleges, capturing the enthusiasm and political awareness of young voters. Meanwhile, Baba Ka Dhaba, an interactive series, has featured candid political discussions over meals, blending grassroots journalism with cultural storytelling.

To break down voter trends, Election Data Centre has provided sharp, data-driven insights, while Delhi Ki Bastiyaan has highlighted the struggles of marginalized communities facing critical issues such as Okhla and Bhalswa landfills. 24 Ghante has chronicled the lives of different societal groups, adding a human touch to election coverage.

Among NDTV India’s most innovative offerings, Khuli Car, Chaar Patrakar has introduced an on-the-move debate format, where political leaders engage in unscripted discussions while traveling through Delhi’s streets. Additionally, The NDTV Election Carnival has brought vibrant, on-ground election coverage from 20 key locations across the capital.

Beyond newsroom coverage, NDTV’s election drive has been backed by an innovative marketing campaign, ensuring high engagement across Delhi.

A powerful PSA print advertisement encouraging voter participation went viral, sparking discussions across LinkedIn and Twitter, reaching over 600K people in a single day. The campaign gained traction among professionals, trade communities, and civic groups, igniting a widespread conversation about the responsibility of choosing the right candidate.

In a unique marketing push, NDTV partnered with Haldiram’s, integrating election awareness into Delhi’s food culture. Every order from Haldiram’s outlets included an NDTV election flyer, urging customers to be as careful in choosing their leaders as they are in selecting their favorite dishes. A QR code on the flyer directed them to live election updates on ndtv.in, seamlessly blending information with convenience.

Further amplifying its reach, NDTV deployed OOH (Out-of-Home) advertisements and digital campaigns, ensuring that the election message was unmissable across Delhi’s streets, billboards, and online platforms.

As Delhi awaits Counting Day on February 8, NDTV’s team of top anchors, analysts, and political experts is set to deliver minute-by-minute updates, sharp insights, and in-depth breakdowns of the results. With a legacy of credible, high-impact journalism, NDTV promises to keep viewers ahead of the curve, ensuring they don’t miss a single development in one of the most crucial elections of the year.

Stay tuned for exclusive, real-time election coverage—only on NDTV.