NDTV, known for its innovative and engaging coverage, took a unique approach to reporting on the General Elections 2024 with its Election Carnival truck. On Counting Day, June 4, 2024, NDTV transformed its premises into a culinary haven, blending political analysis with gastronomical delights to offer viewers a one-of-a-kind experience.

Partnering with renowned names such as PVR, Biryani by Kilo, Urban Vada Pav, Sitaram Diwan Chand – Chole Bhature, and Chaat Masters, NDTV curated a feast featuring delicacies from across the nation. From the spicy Chhole Bhature of Delhi to the iconic Vada Pav of Bombay, the Election Carnival truck showcased India’s rich culinary diversity.

Amidst the mouth-watering spread, NDTV anchors and analysts engaged in insightful discussions on the election results, providing viewers with a fusion of political analysis and cultural immersion. This unique approach not only celebrated regional cuisines but also made NDTV’s election coverage stand out as memorable and distinct.

According to the channel, the initiative received significant interest from viewers, offering them a fresh perspective on how media can creatively engage with audiences across states. The Election Carnival, which initially planned to cover 5,000 kilometers, extended its route to over 11,000 kilometers due to overwhelming reception, reaching more than 50 cities non-stop over the past 30 days.

NDTV’s Election Carnival was a vibrant celebration of democratic enthusiasm and civic engagement, leaving a lasting impression as it traversed the length and breadth of India, captivating hearts and minds along the way.