Upholding its commitment to keep the viewers informed about developments in the upcoming assembly elections in India, ABP News has kick started its much-anticipated election-special programming,  Kaun Banega Mukhyamantri.

The programming would be engaging as ever with six months’ new programming lineup for the five up and coming assembly elections- Uttar Pradesh, Punjab, Uttarakhand, Goa and Manipur. Initiating the programming six months ahead of the polls indicates an in depth and informative content for the viewers, ABP Network said in a statement.

During the programming, all eyes would be on the coverage of Uttar Pradesh and Punjab elections as Uttar Pradesh plays a crucial role in national politics. As for Punjab, much is to be expected due to the recent disruptions in the light of the controversial farm laws.

Kaun Banega Mukhyamantri is one of the oldest election properties and for this year’s mega elections and political analysis, the programming includes live on-the-ground debate, carefully curated content on state politics and history, a travelogue, opinion surveys, exit polls, an extensive on-air and on the ground programming plan and counting day coverage.

The first opinion poll conducted across the five election bound states by ABP along with its research partner, CVoter (Centre for Voting Opinion & Trends in Election Research), has already been published, setting the ball rolling for this election season.

To make matters more interesting, ABP News has been able to bag some power packed sponsors. The presenting sponsor of the programming will be Marvel Tea and it will be co-powered by Rajesh Masale and Signature Global.

Moreover, similar to the previous assembly elections, ABP Live and ABP News’ social media platforms would be extremely active during the polls in order to provide a thorough and unique coverage of the elections.

Sharing his thoughts on the new election programming, Avinash Pandey, CEO, ABP Network, said, “It is ABP’s aim is to keep our viewers well informed about every smallest detail with regards to elections. We have directed our efforts to present a comprehensive programming in the election season that will cater to every segment of the electorate and our viewers across India. It is our long-standing commitment to present our viewers with the best news and current affairs content and reportage.

“Unlike other channels, we have started the coverage and programming of the upcoming assembly elections well before time. This step will serve people in making conscious and well informed decisions on choosing their representatives. We remain dedicated to ensuring credible and fact based coverage of events and will highlight the real issues that affect people in the poll bound states.”

Speaking on the sponsorship, Praveen Jain, Managing Director, Marvel Limited, said “With assembly elections looming in five states, we’re thrilled to collaborate with ABP News on their special programming initiatives. We keep innovating and moving forward by giving the highest quality and value for money to our customers, thus partnering with ABP News, who share our values, was essential. We are certain that partnering with ABP News would help the brand reach new heights in the digital world.”