GTPL Hathway Ltd (GTPL), India’s largest MSO and a leading wired broadband player, today announced its association with leading Bollywood young superstar Kartik Aaryan and Rashmika Mandanna as the new brand ambassadors for the company.
Kartik Aaryan, a multi award-winning Bollywood actor, is known for his charm, wit, versatility and universal appeal, especially among the millennials and the Gen Z. The fact that he is a self-made star and has achieved success in the industry makes him an icon for the young India.
Being from a middle-class family, Kartik Aaryan brings an earnestness to his performance and a relatability factor, making him a favourite for brands.
Rashmika Mandanna has tugged heartstrings of millions across the country. She is a versatile pan-India actor, both critically and commercially acclaimed for her acting prowess in Kannada, Telugu, Hindi and Tamil cinema.
Rashmika Mandanna’s reach and mass appeal within the Indian market is incredible. She topped Forbes India’s list of most influential actors, thus making her a perfect fit for the brand, GTPL Hathway said in a press release.
Both the young actors will be featured in GTPL’s upcoming advertising campaigns across all media channels, including television, print, outdoor and digital. The campaign aims to communicate the strengths of digital cable TV and break the perception of it being an outdated technology.
The #AbKeZamaneKaConnection relates to the high-quality HD digital cable TV, high-speed broadband and OTT aggregation services offered by GTPL.
Commenting on this association Aniruddhsinh Jadeja, Managing Director, GTPL Hathway Ltd, in a statement said, “We are delighted to welcome superstars Kartik and Rashmika onboard as our brand ambassadors.
“Both of them bring fresh energy and authenticity to everything they do and have built a connection with the audience, which is also exactly what our brand does – builds Connections Dil Se! We look forward to working with them to take our brand to new heights.”
According to Kartik, he was extremely excited to be associated with GTPL.
“The brand is known for quality and innovation, and I am proud to represent it as a brand ambassador. I believe in the brand’s values and philosophy, and I look forward to working with them,” he added.
On her part, Rashmika said, “I am thrilled to be associated with GTPL as a brand ambassador. I believe that the relationships built with the audience through their reliable and high-quality services help customers to stay connected with information, entertainment and much more.”