On ABP Desam’s 2nd anniversary, Telugu AI anchor 'AIRA' unveiled
Go Back
9 months ago 06:00:50am Television

On ABP Desam’s 2nd anniversary, Telugu AI anchor ‘AIRA’ unveiled

New Delhi, July-31, 2023, By IBW Team

On ABP Desam’s 2nd anniversary, Telugu AI anchor 'AIRA' unveiled

ABP Network, one of India’s leading news networks, has announced the launch of ‘AIRA’, its first-ever AI anchor in Telugu language, to mark the second anniversary of ABP Desam, which is the network’s fastest-growing news platform.

‘AIRA’ is the embodiment of modernity and tradition, combining intelligence, smartness, and expertise to present diverse content across news, sports, entertainment, and more, ABP Network said in a press release issued from Hyderabad.

As part of ABP Desam’s ongoing commitment to innovation and audience engagement, ‘AIRA’ will be available on ABP Desam’s website, app and social media handles.

Commenting on this launch, Avinash Pandey, CEO of ABP Network, expressed his excitement and vision for the future, stating, “At ABP Network, we believe in embracing technological advancements to connect and engage with our audience effectively by delivering them the best news experience.

“The launch of ‘AIRA’ on ABP Desam marks a significant step in this direction. It showcases our forward-thinking approach, embracing cutting-edge technologies to elevate news delivery. As we celebrate this milestone, we reaffirm our commitment to providing the finest content experience for our viewers.”

Over the past 24 months, ABP Desam has proven itself as a dominant force in the Telugu news media landscape, the media statement stated. On YouTube alone, ABP Desam has achieved a milestone of 58 crore impressions since its launch, cementing its position as one of the fastest-growing Telugu news publishers.

Further, ABP Desam has outperformed legacy publishers on Facebook, garnering over 100 million views since its launch.

ABP Desam’s journey has been nothing short of extraordinary, with coverage spanning over 100,000+ stories on the website. In addition, it has an impressive 100 crore impressions on Google search and discover sources, the release further elaborated.

This outstanding achievement has propelled ABP Desam to become the youngest publisher to secure a spot in the top 5 on the Comscore ranking (as per the Comscore MMX – Jan-23 leaderboard).

In addition to its comprehensive news coverage, ABP Desam has become the go-to destination for important voices and opinions, hosting interviews with prominent celebrities and political personalities.

The second-anniversary celebration of ABP Desam, along with the unveiling of ‘AIRA’, solidifies its position as a leader in the Telugu news landscape, committed to shaping the future of media and redefining news delivery.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos