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The ICC Women’s World Cup 2025, scheduled from September 30 to November 2, is set to witness a power-packed broadcast as JioStar, the official broadcaster and streaming partner, unveiled a strong sponsorship line-up. Major partners on board include Google Gemini, Google Pay, Google Android, Google Pixel (W/O 10), Hindustan Unilever’s Rexona, State Bank of India, and the International Gemological Institute (IGI), with more expected to join across categories.
The diverse mix of global tech leaders, FMCG giants, financial institutions, and luxury brands highlights the growing stature of the Women’s World Cup as one of the most prestigious tournaments in world cricket. It also reflects the rapid momentum around women’s sport, with brands increasingly recognizing its power to connect with dynamic and high-intent audiences across markets.
“We are thrilled to welcome this incredible mix of sponsors for JioStar’s coverage of the ICC Women’s World Cup 2025,” said Anup Govindan, Chief Revenue Officer – Sports, JioStar. “Each sponsor brings unique strengths and a shared vision to elevate women’s cricket on a global stage. With marquee brands from technology, lifestyle, and consumer industries on board, this edition of the World Cup will not only inspire millions of fans but also create impactful opportunities for brands to connect with audiences across platforms.”
Echoing the sentiment, Tehmasp Printer, Global CEO of IGI, said, “IGI proudly supports the Women’s World Cup: a celebration of grit, brilliance, and authenticity. Just as every diamond undergoes a journey of pressure and precision to shine at its brightest, so do the exceptional women cricketers who represent their nations on the world stage. With women as our core audience, this collaboration amplifies awareness and inspires them to embrace their brilliance on the field and beyond.”
The month-long tournament begins September 30, with India facing Sri Lanka in the opener. Fans can watch all the action live on the Star Sports network, with digital streaming available exclusively on JioHotstar.
