Jiostar has rolled out Moment.AI, an AI-powered contextual advertising tool aimed at helping brands connect with viewers at moments of peak emotional resonance. built on the theme of “own the feeling, own the moment,” the new solution promises to redefine how brand messages are delivered within video content.

According to a press release by Jiostar,Moment.AI has been designed as a technology-driven solution that integrates brand messages seamlessly into stories without interrupting the viewing experience. mahesh shetty, head of revenue – entertainment at jiostar, said: “with Moment.AI, we are introducing a solution that enables brands to integrate messaging at natural points of emotional impact, making campaigns more effective for brands and engaging for viewers.”

Moment.AI uses advanced artificial intelligence and machine learning algorithms to scan video content and identify over 600 emotions and objects. from tagging smiles and celebrations to capturing family interactions, the tool ensures advertising appears at contextually relevant moments. the company said this approach makes brand messaging more meaningful by aligning with the emotions of the scene rather than disrupting it.

The platform has been designed for versatility and can serve brands across multiple categories, including handsets, jewellery, skincare, gifting, food and beverages, home décor, fashion, and festive campaigns. built on the r.a.c.e. framework—reach, attention, connection, and effectiveness—Moment.AI aims to deliver stronger brand visibility, higher recall, deeper audience connection and measurable impact.

Moment.AI is already active across jiostar’s entertainment network and will soon go live on jiohotstar. initial studies, the company added, have shown a 34 percent uplift in advertising effectiveness compared to traditional ad placements.

With this launch, jiostar has reiterated its commitment to combining technology with insight, empowering brands to build meaningful connections with audiences while enhancing advertising outcomes.