Jio Studios has announced a new film titled Laapataa Ladies, which will be co-produced and directed by Aamir Khan and Kiran Rao. The comedy drama will be released in theaters on January 5, 2024.

According to Mint report, Jio Studios, a unit of Reliance Industries Ltd, may invest up to 3,000 crore to boost Jio Cinema’s subscription and advertising revenues.

Jio Studios announced earlier this year a plan to create a repertoire of 100 movies and web originals to boost the streaming platform’s standing and retain customer engagement after the Indian Premier League (IPL) season ended.

The company began working on several film projects prior to the pandemic and is now likely to direct stream on its OTT platform, and some others may be released in theatres.
“Our vision is to power stories that are from, by and for India and Bharat and tell stories that not only entertain but also have a purpose. We partner with storytellers in every Indian language and take the stories mainstream. Our mission is to make in India and show the world is vast and inclusive and will ensure growth of the entire value chain,” Jyoti Deshpande, president of RIL’s media and content business, had said in a statement.

Film experts say it’s pretty clear that they’ve been working on it for a while, and a lot of films were already lined up before the pandemic. But it seems that only 10% of its current slate is meant for theatres, where there is a need for box office validation, while the rest will be used to emerge as a major force in the Indian OTT market.