MasterChef India is set to return soon exclusively on Sony LIV. Sony LIV has announced a collaboration with Veeba, a brand known for its wide range of sauces and condiments, as excitement for the upcoming season grows.
Veeba is set to showcase various uses of its products to curate exclusive delectable dishes as a co-presenting sponsor of MasterChef India. Veeba’s collaboration with MasterChef India is a significant step toward creating synergies between the brand and the content proposition. Veeba and MasterChef India share a vision to celebrate the art of gastronomy, empower culinary talent, and inspire food enthusiasts.
MasterChef India will soon return with celebrity chefs Vikas Khanna, Ranveer Brar, and newcomer Pooja Dhingra. They will inspire contestants to push culinary boundaries with their unparalleled expertise and refined palates. As in the previous season, 16 dedicated cooks will compete tooth and nail in the iconic MasterChef kitchen to be crowned the season’s ultimate MasterChef.
Ranjana Mangla, Head Ad Revenue, Sony LIV, said, “As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken center stage in the digital sphere, with audiences consuming plethora of food related content.
“Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation,” Mangla added.