MO (India Today Group’s GenZ brand) has launched a disruptive new Insta-first series, ‘Secret Lives of Teenagers’ (SLOT), placing Gen Z on the centrestage and letting them speak for themselves.

Presented by Swiggy,  the six-part series brings together a group of dynamic, expressive teenagers — many studying at some of the world’s leading universities — to get real about the subjects that define their generation. From identity and ambition to mental health, rebellion, love, and life online, nothing was off the table, ITG said in a press release yesterday.

Raw, hilarious, and deeply personal, ‘SLOT’ offers an unfiltered window into how young people today are navigating the trickiest questions of growing up in a hyper-connected world.

For marketers, parents, educators and brands, ‘SLOT’ provides rare cultural insights into Gen Z’s values. For teens, it is an amplifier of their own voices — finally heard, honest and authentic.

The series was created under MO, India Today Group’s Instagram-first youth brand, designed to speak the internet’s language through podcasts, Reels, memes, and behind-the-scenes content. With ‘SLOT’, MO strengthened its position as a cultural playground for India’s most influential generation, the media group observed.

According to Kalli Purie, Vice Chairperson and Executive Editor in Chief, India Today Group, “With ‘SLOT’, we’ve created a space that’s raw, real, and completely GenZ — no filters, no borrowed narratives. Digital-first brand MO and series ‘SLOT’ brings out the spontaneity of social storytelling. It doubles up as a resource for anyone who wants to understand GenZ India.”

At the close of every episode, Rohit Kapoor, CEO of Swiggy Food Marketplace, will share his perspective on the “Gen Z vibe” for CMOs. Talking about the same, he added, “Gen Z have rewritten the rules of how we eat, shop, and live online. They don’t follow trends, they set them. Secret Lives of Teenagers is a front-row seat to their world — full of raw honesty, humour, and bold perspectives. For any brand or parent trying to understand Gen Z, this is where you should start.”