The Publications Division, a unit of the Ministry of Information & Broadcasting (MIB), yesterday unveiled the latest ‘Chhota Bheem’ comic series in New Delhi, reaffirming its commitment to promote Indian content creation and bringing culturally rooted narratives to young readers.

The launch event, according to a media statement put out by the MIB, featured a discussion on the creative journey and themes of Chhota Bheem, one of India’s most iconic children’s characters.

Speaking on the occasion, Principal Director General, Publications Division, Bhupendra Kainthola, said: “The stories we tell, especially to our children, should have an Indian connection. In a land like ours where our grandparents told bedside stories with Indian characters, the Publications Division cannot but look at those storytelling traditions.

“The more we talk about them in our mother tongue, the more rooted would be the growth story of our new generation. As Indian stories leave a message of values and courage, they ought to reach all corners.”

Developed in collaboration with Green Gold Animation Pvt. Ltd., the comic series follows the adventures of Bheem, a brave and kind-hearted boy in the fictional kingdom of Dholakpur. Known for his extraordinary strength, Bheem embodies friendship, courage, teamwork and moral values inspired by Indian culture and folklore.

Founder and CEO of Green Gold Animation Pvt. Ltd Rajiv Chilaka, said, “The Government of India has been actively promoting Indian content creation in animation, visual effects, gaming, and comics through initiatives such as WAVES 2025. With this continued support, India is poised to emerge as a global leader in these sectors.”

The release of the ‘Chhota Bheem’ comic series echoes the vision emphasised during the recent WAVES in Mumbai in May, which called for strengthening India’s creative economy through content that resonates with domestic audiences and reflects India’s cultural heritage.

With its cross-generational appeal, the series is poised to enrich children’s literature while contributing to the larger national goal of encouraging Indian narratives across books, animation, films and digital platforms.