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Equinox Films, a renowned production house, has revealed an inventive advertisement campaign for Bharti Airtel‘s ‘Xstream Fiber‘ in collaboration with ad agency Fundamental.
This fiber optic internet connection promises superfast speed and unlimited entertainment. Directed by acclaimed filmmaker Ram Madhvani and Equinox Films, the campaign aims to showcase the plethora of entertainment choices available through Airtel Xstream Fiber.
The campaign features characters from beloved shows across various OTT platforms like Netflix, Prime Video, and more, bursting onto the scene to symbolize the diverse array of content accessible to users. This unique approach brings relatability and excitement to viewers, highlighting the endless entertainment possibilities at their fingertips.
Accompanied by a captivating soundtrack celebrating various genres, the campaign demonstrates the seamless integration of OTT platforms and TV channels, catering to the diverse preferences of consumers. The tagline, ‘Entertainment Jordar – are you Tayyar?’, encapsulates the essence of the Airtel Xstream Fiber experience, emphasizing the boundless entertainment options available.
Ram Madhvani and Equinox Films have a history of creating iconic ad campaigns for Airtel, including the memorable ‘Har Ek Friend’ and ‘Jo Tera Hai Woh Mera Hai’. With this latest campaign, they aim to continue captivating audiences with their unique storytelling and creative vision.
Ram Madhvani, critically acclaimed Director, visionary Producer, and Founder of Equinox Films, stated, “With this campaign, we aimed to redefine engagement by placing content at the forefront and capturing audience attention in a meaningful way. By highlighting the extensive entertainment options offered by Airtel Xstream Fiber, we sought to create a connection with viewers that goes beyond traditional advertising.”
The campaign launch marks a significant milestone for Airtel as it continues to lead the way in innovation within the digital entertainment space, enriching the lives of consumers across India.
