Bharti Airtel CEO Gopal Vittal on Wednesday said telecom tariffs in India are low and need to go up.

He also asserted that the industry needs to become viable.

Describing 5G as a “long haul”, Vittal said that the company is not in any race to beat its drum on having the largest, fastest rollout, but instead is sharply focused on delivering a good experience for its 5G customers, Mint reported.

Airtel does not believe in a higher 5G tariff but will continue to strive for an overall hike in tariffs, while keeping the service most affordable and high quality, added Vittal.

“We also understand that the needs of different segments of customers and really don’t believe in one-size-fits-all,” Vittal said at the second quarter earnings call. “For the telecom industry to continue to invest and deliver the digital vision of India, the industry needs to be viable and cross subsidization, therefore or using the power of the balance sheet is not a sustainable proposition at the end.”

He also said that vibrant competition, affordable tariffs, and the financial viability of the industry can all go hand in hand.

On a query about any tariff hike, Vittal said: “…this is not all in our hands, tariffs are very low in India, both the average revenue per user as well as rate per GB. If you plot both of those on two axis, then we are right at the bottom on both.”