Dolby Laboratories and Jin of global sensation BTS collaborate for the ‘Love More in Dolby’ campaign, spotlighting Jin’s latest single, ‘I’ll Be There,’ now available worldwide in Dolby Atmos. This partnership marks a milestone as Jin gears up to release his first solo album, Happy, in Dolby Atmos on November 15, offering fans an immersive listening experience.

Reflecting on the impact of Dolby Atmos, Jin said, “It felt like you are right inside the music. I want ARMY to feel the happiness of each song at a deeper level.” This innovative technology allows listeners to hear each musical detail with clarity, creating a bond between the artist’s emotions and the audience, According to Dolby press release.

Todd Pendleton, Dolby’s Chief Marketing Officer, emphasized Jin’s unique talent for connecting with fans, saying, “Dolby Atmos intensifies this connection, drawing fans into the music like never before.” Directed by GRAMMY-nominated Colin Tilley, the campaign’s commercial showcases Dolby Atmos’s transformative power, turning every moment into an extraordinary experience.

Dolby’s ‘Love More in Dolby’ campaign aims to highlight Dolby Atmos and Dolby Vision’s emotional depth across music, film, gaming, and more. Fans can experience Dolby Atmos on streaming platforms like Amazon Music, Apple Music, and TIDAL, using devices from brands such as Samsung and Mercedes-Benz.

With this collaboration, Dolby and Jin invite fans into a new realm of musical discovery, amplifying the joy and connection music brings.