As the festival of Holi approaches, COLORS has launched a thought-provoking campaign, ‘Rang, Na Kar Berang’, aimed at promoting a conscious and responsible celebration. In keeping with its tradition of driving social change, the channel is taking a bold stand against harmful practices often disguised as festive enthusiasm.

Holi, traditionally a joyous occasion of colors and togetherness, has unfortunately become a source of discomfort for many, particularly women. Cases of harassment, water wastage, reckless drinking and driving, and excessive plastic use have overshadowed the festival’s true spirit, leaving many hesitant to participate. Through ‘Rang, Na Kar Berang,’ COLORS is urging people to reclaim Holi as a festival of joy—one that spreads happiness without fear or harm.

At the heart of the campaign is a hard-hitting video that sheds light on the darker side of Holi. The video delivers a strong message, particularly addressing how inappropriate behavior toward women is often excused under the pretext of celebrations. It serves as a wake-up call, urging men to rethink their actions and ensure that Holi remains a festival of fun, not trauma. The campaign also extends its focus to environmental concerns, encouraging people to avoid unnecessary water wastage, plastic use, and unsafe practices.

With this initiative, COLORS is not just celebrating Holi but redefining it—championing a festival of respect, responsibility, and real joy. Through its influential reach, the channel aims to inspire viewers to be more mindful, ensuring that the festival is colorful for all the right reasons.