Zee tv

Zee TV leverages AI for ‘Sa Re Ga Ma Pa 2024’ auditions

Zee TV has taken a pioneering step in leveraging artificial intelligence to enhance participation in the Sa Re Ga Ma Pa 2024 auditions. The channel partnered with Bobble AI to deploy an intent-based marketing campaign that engaged 85 million global users through targeted AI-driven prompts within chat keyboards, leading to a significant increase ...


Zee Business launches 'Jai Jawan Investment Plan' series

Zee Business launches ‘Jai Jawan Investment Plan’ series

Zee Business, India’s leading business news channel, has introduced a groundbreaking show series titled Jai Jawan Investment Plan, marking a significant step in supporting the financial well-being of the nation’s soldiers.

Launched on Kargil Vijay Diwas, on July 26, 2024, th...


Colors Marathi revamps brand with new tagline

Colors Marathi revamps brand with new tagline

Colors Marathi has announced a significant brand transformation, introducing a refreshed visual identity and a new tagline, ‘Navi Ubhaari, Oonch Bharari,’ which embodies Maharashtra's aspirational spirit and commitment to progress. The revamp coincides with the launch of a new season of the highly successful reality show ‘Big...


News18 Lokmat

News18 Lokmat wraps up vibrant Mangalagaur competition

News18 Lokmat successfully concluded its highly anticipated Mangalagaur competition, a colorful celebration of Maharashtra’s rich cultural traditions. The event, which saw spirited participation from women across Mumbai, provided a lively platform to honor and showcase traditional devotion and talent. The competition, which was held to celebr...