Sony Sports

Sony Sports sets up packed Team India season with ‘Goonjega India’ campaign

Sony Sports Network is gearing up for one of its most ambitious cricket seasons yet, announcing a blockbuster run of Team India action from May 28 through Diwali under its new campaign ‘Goonjega India’. With a packed calendar spanning multiple tours and tournaments, the network aims to deliver near non-stop cricketing action across formats for f...


NDTV

NDTV appoints Siddharth Raj Dengre as Head of Digital Commerce

NDTV has appointed Siddharth Raj Dengre as its new Head of Digital Commerce, strengthening its focus on building new-age revenue streams at the intersection of media and retail. The development was shared by Dengre through a LinkedIn update, where he described the move as a new chapter in his professional journey. In his note, he emphasised h...


Sony YAY!

Sony YAY! celebrates 20 Years of Shin chan with ‘House of Masti’

Sony YAY! is marking 20 years of Shin chan on Indian television with the launch of ‘House of Masti’, a specially curated programming block designed to bring the world of the beloved character alive for audiences across the country. The initiative reflects the channel’s continued effort to engage kids and families through immersive and innovative...


Australian Open

BOSS joins Australian Open as Lifestyle Outfitter from 2027

The Australian Open, one of the four Grand Slams, has announced a major new partnership, welcoming global fashion brand BOSS as the tournament’s Official Lifestyle Outfitter from 2027. The partnership will see the fashion brand bring its unmistakable blend of sharp tailoring, modern sportswear and premium hospitality to Melbourne Park, dressi...