Television - Indian Broadcasting World

Zee Telugu unveils new campaign ‘Prematho Zee Telugu’

Zee Telugu has unveiled its brand-new identity ‘Prematho Zee Telugu’. The campaign reinforces the channel’s deep-rooted ties with its audience through stories that honour belonging, resilience, and shared emotional truths. Rooted in the sentiment ‘Mamathathone Maata Madhuram’ meaning “Words are sweeter with affection” the campaign is a poetic...

News18 India’s new print ad says ‘3 saal se gire, Aaj Tak nahi uthe’

Hindi news channel News18 India took a sharp dig at its arch-rival Aaj Tak with a bold front-page advertisement in The Economic Times today, flaunting its clear dominance in the Hindi news genre. The campaign, headlined with a cheeky and confident punchline — ‘3 saal se gire, Aaj Tak nahi uthe’ — proudly asserts News18 India’s consistent leaders...

Toonz Media, New-Gen Universe in pact for ‘Nanobot Heroes’

Toonz Media Group, a global animation leader, has teamed up with New-Gen Universe in a strategic partnership to bring to life a high-octane new animated series, ‘Nanobot Heroes’. The project reimagines the original Marvel-distributed comic book franchise as a cinematic 3D CGI experience, aiming to push the ...

SPN to telecast India’s Tour of England in 4 languages

Sony Sports Network is all set to bring the much-awaited India tour of England 2025 to cricket fans across the country, with an expansive multi-language broadcast that marks a new era for Indian cricket. Beginning June 20, the five-Test series will be aired live from some of England’s most iconic cricket venues including Lord’s, Edgbaston, Headi...

ZEE unveils ‘Aapka Apna ZEE’ campaign

ZEE, one of India’s most cherished media brands, has launched its new brand identity—‘Aapka Apna ZEE’. The brand, which reaches 854 million viewers across 208 million households, has taken a resonant turn with a campaign that places togetherness at the heart of its message. The campaign is built around the evocative theme “Saath aane se baat ...

BIG FM wraps up ‘Sutta Chhod De Na Yaar S3’ on a powerful note

Marking yet another impactful milestone in its public service journey, BIG FM concluded the third season of its award-winning campaign ‘Sutta Chhod De Na Yaar’ on World No Tobacco Day 2025. With the theme ‘When you quit smoking, good things start to happen’, this s...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!