Sony MAX

Sony MAX rolls out campaign ahead of ‘Laalo’ TV premiere

Sony MAX has launched an experiential on-ground campaign in Mumbai to build anticipation around the World Television Premiere of ‘Laalo’, scheduled to air on May 17 at 1pm. As part of the activation, the channel transformed an autorickshaw into a moving “comfort zone” near a Krishna Temple in Mumbai, creating an emotionally driven experience ...


Pushpa Impossible

‘Pushpa Impossible’ teams up with Gujarati film ‘Laalo’

‘Pushpa Impossible’ is set to feature a special crossover episode with the cast of Gujarati film ‘Laalo – Krishna Sada Sahayate’ ahead of the movie’s World Television Premiere on Sony MAX. According to a press release, the film, which recently became the first Gujarati movie to cross the Rs.100 crore mark globally, will premiere on television...


Krishnavataram

UP Govt declares ‘Krishnavataram’ tax-free

Uttar Pradesh Chief Minister Yogi Adityanath on Sunday announced that the film ‘Krishnavataram’ has been declared tax-free in the state after attending a special screening of the movie at the Lok Bhavan auditorium in Lucknow. According to a PTI report, the screening was organised following ...