Category: OTT

Over the Top Platforms are named about devices that go ‘over’ a cable box to give the user TV content through the Internet connection.

ZEE5

Rusa Banerjee joins ZEE5 as Business Head for Bangla content vertical

ZEE5 has appointed Rusa Banerjee as the new Business Head – Bangla, signalling the platform’s renewed focus on bolstering its regional content play, particularly in the competitive Bengali entertainment space. In her new role, Banerjee will be responsible for spearheading content, marketing, and revenue strategies for the Bangla vertical. She wi...

Balaji Originals

Balaji Originals debuts with ‘The Great Indian Cricket Fan’

Cricket and Indian summers go hand in hand—stirring passion, emotions, and unshakable loyalty among fans across the country. Channeling this sentiment into a digital narrative, Balaji Originals has launched its maiden web series, ‘The Great Indian Cricket Fan’, a heartfelt dramedy set against the backdrop of the nation’s cricket craze. The serie...

India

Of OTT revolution, interactivity, AI & unexplored India

In a conversation charged with vision and verve industry thought-leaders from India’s M&E dwelt on various aspects of streaming and how technology is changing the way a story is told to audiences even as opportunities abound in a country like India that has always had a tradition of story-telling since time-immem...