ASCI proposes guidelines for digital media influencers

ASCI proposes guidelines for digital media influencers

To enable consumers to easily recognize promotional content on digital platforms, the Advertising Standards Council of India (ASCI) has released draft guidelines for influencer advertising on digital media.

The proposed guidelines seek to remove the blurring of lines between personal...


Delhi HC notice to news channels, NBSA

Delhi HC notice to news channels, NBSA

Even while the Delhi police claimed it has not leaked to the media details about the police report filed against the 22-year-old climate activist Disha Ravi, a Delhi court yesterday issued notices to several TV news channels and also the News Broadcasting Standards Authority (NBSA), a self-regulatory body set up unde...


India ad spend projected to grow

India ad spend projected to grow 23% in 2021: GroupM

In 2021, global ad spend is estimated to grow by 10 per cent, while India is projected to be the 9th largest market on ad spend in 2021, according to a new report put out by GroupM, which is the world's leading media investment company.

The report, titled...


Peter Mukerjea pens memoir

Peter Mukerjea pens memoir

Beleaguered media baron Peter Mukerjea has come out with his memoir, which he says is just a personal recollection of his experiences in the satellite television industry in India and is neither intended to open a can of worms nor is a set of kiss-and-tell stories.

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