Tata Play starts using GSAT-24; to increase channel capacity

Tata Play starts using GSAT-24; to increase channel capacity

Tata Play, a direct-to-home (DTH) service provider, announced yesterday that it has begun beaming television channels from its dedicated GSAT-24 satellite, which it leased from the Indian space agency ISRO.

GSAT-24 was launched specifically for Tata Play (previously known as TataSky) in June last year, increasin...


direct-to-mobile

Govt. explores direct-to-mobile tech for live TV

The government is exploring the feasibility of beaming live TV channels to mobile phones without a data connection, similar to direct-to-home (DTH). The technology, known as D2M (direct-to-mobile), will allow mobile phone users to watch TV on their devices just...


New digital campaign ‘India Is Now Bingeing’ launched by Tata Play Binge

New digital campaign ‘India Is Now Bingeing’ launched by Tata Play Binge

Tata Play Binge has unveiled its latest digital campaign titled "India Is Now Bingeing". The brand is taking a comprehensive approach, implementing a consumer-focused digital campaign in an engaging vox pop format, led by the fun and lively host and social media sensation, 'Urmila Lawekar'. This vox pop will offer data-driven insights into the c...