Content - Indian Broadcasting World

71% Indian respondents feel Netflix K-content improved S. Korea perception

From sensations like ‘Squid Game’ to the heartfelt ‘When Life Gives You Tangerines’, Korean or K-content has become a defining force in global entertainment --- moving hearts and sparking conversations between cultures. But its influence doesn’t stop just at the screen.

PwC, Parrot Analytics in global pact relating to M&E sector

PwC Consulting LLC and Parrot Analytics have unveiled a landmark alliance designed to revolutionize how media and entertainment organizations harness data to drive growth and profitability.

By combining PwC Consulting LLC’s strategic consulting services with Parrot Analytics’ enterta...

Amazon boosts dual-platform streaming in India with Prime Video, MX Player

At APOS Bali 2025, Amazon's senior leadership outlined its focused strategy of operating two distinct streaming services in India Prime Video and Amazon MX Player to cater to a diverse range of audiences in the country’s rapidly evolving digital entertainment space.

JioHotstar nears Netflix with 300mn subscribers after IPL Boost

In a significant leap that underscores the growing dominance of homegrown digital platforms, JioHotstar has announced that its total subscriber base has touched the 300 million mark — bringing it just within striking distance of Netflix’s last reported global count of 301.63 million.

According to a PTI report, the ...

Prasar Bharati to auction vacant FreeDish MPEG-4 slots in July

Prasar Bharati has announced the 89th e-auction for the allotment of vacant MPEG-4 slots on DD Free Dish. The slots will be allocated for the period between July 11, 2025 and March 31...

Sachin Tendulkar joins Reddit as India brand ambassador

Cricket icon Sachin Tendulkar has officially joined Reddit as its India brand ambassador, marking a major step in the platform’s efforts to deepen its presence and engagement in the country. The announcement signals

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!