Hrithik, Peecee join celebs in calling out Layer Shot perfume ads

Hrithik, Peecee join celebs in calling out Layer Shot perfume ads

Hrithik Roshan and Priyanka Chopra Jonas are the latest cinema personalities to criticise the perfume brand that is facing condemnation for promoting "gang rape culture" with its latest advertisement series. The actor duo also praised regulatory authorities for swift action and taking the advertisements off air. ...


PlayboxTV ropes in Rannvijay Singha as their first brand ambassador, investor

PlayboxTV ropes in Rannvijay Singha as first brand ambassador, investor

PlayboxTV has onboarded Rannvijay Singha as their first brand ambassador and investor. As per the company press release, Singh’s experience in television and media distribution makes him a compatible fit as the company’s premier brand ambassador. PlayboxTV aggregates OTT platforms including but not limited to VOOT, Amazon Prime, SonyLIV, Z...


Nickelodeon, UN join hands for green campaign in India

Nickelodeon, UN join hands for green campaign in India

In a bid to encourage kids to look forward to a greener tomorrow, Nickelodeon, a leader in the kids’ entertainment space, has joined forces with the United Nations in India for a flagship campaign, on the momentous occasion of World Environment Day 2022. Everyone everywhere can help create a more sustainable planet. With the intent to save ou...


AVIA’s satellite forum talks about challenges & opportunities

On-ground global sat forum sees industry geared for growth

The Asia Video Industry Association (AVIA) was finally able to host its annual Satellite Industry Forum in person in Singapore on May 31, 2022, after a two-year hiatus, bringing together in Singapore over 120 delegates from around the world and some of the satellite industry's foremost leaders. Opening the Forum t...


‘Samrat Prithviraj’ declared tax-free in UP

‘Samrat Prithviraj’ declared tax-free in UP

Uttar Pradesh Chief Minister Yogi Adityanath, who attended a special screening of period action drama ‘Samrat Prithviraj' with his cabinet colleagues on Thursday, declared the movie tax-free in the State.

The screening of the movie was held at Lok Bhawan in Lucknow and Bolly...


Flipkart launches new campaign

Flipkart launches new campaign

Flipkart, India’s homegrown e-commerce marketplace, has launched three new ad films under its ongoing campaign entitled #BachonKaKhel to highlight the industry-first benefits and policies introduced for 4.2 lakh sellers. In April, Flipkart introduced a slew of marketplace policy changes and new capabilities under Flipkart EDGE, as a part of i...