Amazon Prime launches new membership campaign

Amazon Prime launches new membership campaign

Amazon Prime has launched a new campaign ‘Membership ek, Khushiyan anek’. Directed by Shoojit Sarkar and conceptualized by Ogilvy, the campaign features two films called Mohalla and Long Drive. Through the campaign, the brand aims to make Prime members see beyond the functional benefits of the membership and enables them to turn a...


Zee Cinema launches new campaign

Zee Cinema launches new campaign

The Hindi movie channel owned by Zee Media, Zee Cinema, flags off the season’s biggest new blockbusters with their new campaign ‘Taaza Hai Toh Mazza Hai’ for cinephiles jinke seene me hai cinema. The channel brings the big hits that broke the box-of...


Havas Worldwide India bolsters its senior team

Havas Worldwide India bolsters its senior team

Havas Worldwide India (creative) has appointed Arthi Basak as executive vice president and planning head, and West and Esha Datta and Sougata Kundu have been roped in as vice president, client servicing. While Basak and Datta will be part of the Havas Mumbai office, Kundu will work out of Havas Gurgaon, Financial Express reported. Basak is...


Meity invites Indian gaming companies to discuss way forward

Meity invites Indian gaming companies to discuss way forward

Even as a debate rages on whether online gaming can be equated with gambling and whether a high taxation regime is really conducive for this employment and revenue-generating sector, the Indian government seems to have decided to engage with the stakeholders --- this time on a serious note with the involvement of oth...


Book on Pradeep Guha launched

Book on Pradeep Guha launched

‘Pradeep Guha The Legend I Know,’ a book commemorating the memory of the media and advertising legend was launched at an elegant event held at the MCA Sharad Pawar Cricket Academy and Recr...