Honda Motorcycle and Scooter India (HMSI) Today said that its scooter brand ‘Activa’ has reached the 3-crore customer mark.
The Honda Activa, introduced in 2001, revolutionized the Indian two-wheeler market, redefining daily commuting experience and elevating the lives of market, redefining daily commuting experience and elevating the lives of countless individuals. Blending cutting-edge technology, superior performance, and unmatched reliability, Activa has always been the first choice of India.
Throughout its 22-year journey, the brand Activa has crossed many milestones, paving the way for its extraordinary success, the company said.
India’s love towards Honda Activa continued to grow with each passing year. In just 3 years of its debut in 2001, Activa became the undisputed leader in the scooter segment (2003-04). Furthermore, within the next 2 the scooter segment (2003-04). Furthermore, within the next 2 years, it crossed the remarkable milestone of 10 lakh cumulative customers’ milestone, the company said in a media release.
Driven by technological prowess and forward-thinking evolution, the Activa brand accomplished the 1 crore customer base in 15 years (in 2015).
As the demand for scooters surged, the Activa brand spearheaded the activation of scooter market in India, emerging as the most preferred choice for Indian families. Such is the popularity of the brand that the recent 2 crore customers were added in 7 years (2023).
Tsutsumu Otani – President, CEO & Managing Director, Honda Motorcycle & Scooter India said, “We are extremely proud of the Honda Activa’s incredible journey. Achieving the 3-crore customer milestone in just 22 years is a testimony to the unwavering support and trust that our customers have placed in us. HMSI remains committed to deliver exceptional value to our consumers.”
Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India said, “This milestone reaffirms our dedication to drive scooter revolution and thank the 3 crore Indian families for their trust in brand Activa and HMSI. Activa has changed many Avatars since inception continuously upgrading as per changing Customer need. As we strive to meet the evolving customer demand, we will continue to raise the bar and introduce groundbreaking technologies and provide an unmatched ownership experience.”
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