Content - Indian Broadcasting World

Seamless brand integration drives high recall, consumer engagement: Study

In today’s saturated digital landscape, traditional advertising alone is no longer enough to capture audience attention. Brands must strategically integrate their content into relevant channels to create meaningful connections, ensuring higher visibility, engagement, and long-term recall. A recent study by

Simbu launches own production house

Tamil cinema star Silambarasan TR, popularly known as Simbu, has stepped into film production, marking a significant milestone in his career. On his birthday, the actor officially launched his own production house and announced that his 50th film will be produced under his newly formed banner, IANS reported from Chennai. Simbu, who has been a...

Sony Sab launches ‘Tenali Rama’ inspired mobile game

Fans of the beloved historical figure Tenali Rama now have a chance to step into his shoes and test their problem-solving skills with Sony Sab’s latest offering a mobile game inspired by the hit TV show ‘Tenali Rama’. Following the immense popularity of the series, the channel has rolled out an engaging puzzle game that brings the wit, wisdom...

ZEE TV’s ‘Sa Re Ga Ma Pa’ contestants shine on global stage

ZEE TV’s flagship music reality show, ‘Sa Re Ga Ma Pa’, achieved a historic milestone as two of its star contestants, Shradha Mishra and Parvathi Meenakshi, performed at two of the UK’s most iconic venues. The duo enthralled audiences with their mesmerizing performances at BP Pulse Birmingham on January 25 and the prestigious OVO Arena Wemble...

‘The Legend of Prince Rama’ to be screened at Parliament Feb 15

The 1993 Indo-Japanese animated classic, ‘Ramayana: The Legend of Prince Rama’, is set for a special screening at the Indian Parliament on February 15, organized by movie distribution company Geek Pictures. The screening will be attended by Lok Sa...

Parliamentary panel bats for unified media rules

In a significant move towards regulating digital media, the Parliamentary Standing Committee on Communications and Information Technology is exploring the expansion of the Press Council of India Act to include online platforms such as social media and YouTube, The Storyboard18 has reported. At a meeting held on Friday, the panel, chaired by B...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!